Do you have what it takes to be a successful HVAC contractor? Just accomplishing the bare minimum, just being as good as the other guy, you may find in today’s competitive market that that just doesn’t cut it. Here are some helpful tips on how you can ensure your success in the HVAC business.
OK, so where you are may not always require certification. That’s great when you already have the job, but in today’s economy who’s guaranteed a job every time? Whether your specialty is residential or commercial, it literally pays to be certified. Being certified gives you a leg up on the competition and gets you those jobs you might otherwise not get.
Keep a good reputation
Just like in any business, reputation means everything. In the trades especially, referrals are the lifeblood of your business. And these days, with the internet making information so readily available, you simply cannot afford to have a bad reputation. Do the best job you can do every time and ask your customers to post good reviews for you whenever they can.
Make your estimates reasonable and accurate
While your estimates should neither be too low or too high, it’s even more important to keep them accurate. This of course comes from experience. If you quote a customer an estimate that is too high, you’re going to price yourself right out of the job. Likewise, if you’re estimate is too it’s not going to seem credible.
Even if you think you know right off the bat how much to quote for a job, take a little time and survey the potential job itself. Customers appreciate a contractor who spends the time to estimate their job specifically.
Join an association
Even if you are the type who likes to go it alone, being a member of an established and reputable association only adds to your credibility. Remember, perception means everything when you’re bidding on a job. In the HVAC business, the Air Conditioning Contractors of America (ACCA) is the premier organization.
Be informative, on top of your game
Even if you have been in the business for years, there are always new technologies coming out. Keep abreast of the news and new regulations. And when you resell products, make sure they are ENERGY START rated. Inform your customers about why you are recommending a certain product, what the advantages are to them.
Get out of your van and into a shop or office
Yes, you can begin your business out of your van, but as time goes by you really should consider getting yourself a real brick-and-mortar establishment. Customers respect a business with four walls around it. It means you’re here to stay, and it can only help with return business.
We hope these few tips have been helpful. Good luck in your business as an HVAC contractor.